Suzuki Automotive

THE PROJECT

For the launch of the Burgman 400 scooter, the client asked us to create a link between the Tokyo Olympics, the art world, and its brand. We managed to involve four of the most important Italian and international illustrators in the project. The project was called ARTHLETES.

With this project, we won the “Best Practice Activity” award (awarded by Suzuki headquarters).

ACTIVITIES

Together with Suzuki Italia, we:

• Developed the creative strategy
• Managed the project for over 6 months with 2 press conferences (one online and one in person)
• Managed relations with the illustrators
• Created the advertising campaign
• Organized the final conference at EICMA
• Presented an online contest
• Created 2 videos to support the project

RESULTS

• Over 280 articles in just 6 months
• 399M UVM
• +30% brand awareness
• +4% sales compared to 2021
• 12,6M OTS
• +136% engagement on social media
• Expansion of the target age group to over 35
• Over 280 articles in just 6 months