News
TikTok Next 2026: an analysis of the report
The new TikTok report outlines 2026 trends with a clear message: the fantasy is fading, it's time for authenticity. Three signals that change the rules for brands and creators.
INEOS GRENADIER at the Ice Days: exclusive partnership for the SCARPA event in the Dolomites
The SCARPA Ice Days 2026, held from January 30 to February 1 between Selva di Cadore, Santa Fosca and Val Fiorentina (Belluno), saw INEOS Grenadier as the exclusive mobility partner.
Paola Nannelli at the helm of Pulse Advertising: Italian pride in global social media marketing
Since January 1, 2026, Paola Nannelli is Global CEO of Pulse Advertising, an international network with over 125 professionals distributed across 11 countries.
GWPR Rising Stars Award: when your thesis becomes a career springboard
GWPR Rising Stars Award was born precisely to transform a thesis into a concrete professional starting point. Not a symbolic prize, but a real pathway into the public relations profession.
La Settimana Enigmistica, an editorial phenomenon spanning nearly a century
It's January 23, 1932, a new weekly magazine destined to become legendary appears in Italian newsstands: La Settimana Enigmistica. Over ninety years later, it's still there, punctual as a Swiss watch, faithful to its original format and loved by generations of Italians.
Artificial intelligence meets medical records
OpenAI has launched ChatGPT Health, a dedicated section within ChatGPT to manage conversations about health and wellness.
The cultural and communicative role of World Pizza Day
January 17 celebrates World Pizza Day, an occasion that every year offers an opportunity to reflect on the cultural and communicative role of one of the world's most iconic dishes.
Spotify Wrapped: from personal statistics to trend
Every December, millions of users worldwide wait for the same moment: the release of Spotify Wrapped. What started as a simple personalized listening report has transformed over time into a true cultural ritual, an annual appointment that generates conversations, comparisons and shared narratives on social media.
The Christmas ads that struck us the most
This year's Christmas ads tell stories of emotions, bonds and magic through campaigns signed by major brands like Apple, Uber, Cartier, Sephora, Disney, Coca-Cola and LEGO.
Titolo: When Art Leaves the Galleries. Winning Projects
What happens when you bring contemporary art into a natural history museum?
It becomes the second most visited exhibition after Caravaggio....