News
Art and science meet at Triennale. And leave us with something to learn from.
The project i colori raccontano storie® per Nutrire la Biodiversità ("Colors Tell Stories® for Nourishing Biodiversity") arrived at Triennale Milano on May 23 with a clear ambition: to bridge the gap between what science knows about hydration and what families actually do.
Gemini Omni rewrites the rules of video
Google has introduced Gemini Omni. And this time, it’s not just an incremental update: AI video generation takes a qualitative leap that reshapes the landscape of content creation.
Work-life balance is not synonymous with smart working: debunking a myth
Working from home is not the same as living better. And yet many companies continue to use the two concepts as if they were interchangeable. Meanwhile, true work-life balance, the kind that affects gender equality, mental health, and organizational culture, remains largely unresolved.
More content, less differentiation. What we discussed at the MORE webinar.
Tuesday, May 12, as part of the activities of the international MORE network, of which MiRò is a member, we attended a webinar that put a question on the table that anyone working in communication and marketing can no longer postpone
Meta AI enters the room. And changes the rules of social media management.
In recent months, Meta has integrated artificial intelligence capabilities directly into its platforms across multiple fronts at once.
The creator is not a media placement: they are a strategic asset.
For years, the communications industry has talked about “mature influencer marketing.” But what does maturity actually mean when most brands still treat creators as advertising inventory to be bought campaign by campaign?
DESIGN WEEK 2026: WHEN THE PRODUCT BECOMES AN EXPERIENCE
Fuorisalone as a Narrative Stage. What does Milan Design Week 2026 teach us about how major brands communicate?
Agentic marketing: the AI that doesn’t wait for instructions
Agentic marketing is an operational model in which autonomous AI agents plan, execute and optimise marketing activities without the need for continuous instruction from a human being.
Instants: Instagram doubles down on the closed ecosystem
IG Instants fits into the logic of ephemeral, conversational content: images or videos captured in the moment and quickly shared in DMs, with an experience that prioritizes speed over the formal polish of a regular post.
Measuring PR is an act of courage
On April 16th, at the Ara Pacis in Rome, as part of the fifth edition of The PRize, our CEO Rossella Rosciano participated in a roundtable focused on measurement as its central theme, tackling one of the profession's most uncomfortable conversations: how do you demonstrate the value of PR?
