public relations

PUBLIC RELATIONS & MEDIA RELATIONS

Public relations in regulated industries is not about visibility — it's about credibility. MiRò Comunicazione manages media, stakeholder and institutional relationships for companies where every public message carries regulatory, reputational or competitive implications. Automotive, healthcare, pharmaceuticals, corporate: different industries, the same need for precision.

WHAT WE OFFER

COMMUNICATION STRATEGY

Every project begins with a context analysis: regulatory, competitive, reputational. We build tailored strategies that account for regulatory constraints, critical stakeholders and business objectives. The starting point is risk assessment — not creative briefing.

PUBLIC RELATIONS AND DIGITAL PR

We manage relationships with national and local media — traditional and online, content creators and talents — and with internal and external corporate stakeholders. We develop multichannel projects designed to reach the right audience with the right message, including when that message must comply with strict regulatory requirements.

CRISIS MANAGEMENT & REPUTATION

Reputation is everything. We help companies identify, prevent, and manage reputational crises: from management preparation and response procedures to media communication and stakeholder management in emergency situations. We have handled crises for multinationals in the food, automotive, and healthcare sectors.

TRAINING & MEDIA COACHING

We train corporate managers in public communication, media relations and crisis management techniques. Programmes are tailored by sector and role: the preparation needed by a pharmaceutical CEO differs significantly from that of an automotive marketing director. Delivered in-person, online or as intensive workshops.

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SOCIAL MEDIA MANAGEMENT

Managing social media for companies in regulated industries (and no) requires something not every social media manager has: the ability to produce content that is simultaneously effective, regulatory-compliant and consistent with corporate reputation.

WHAT WE OFFER

SOCIAL MEDIA STRATEGY

We define customized strategies for every brand and every sector: awareness objectives, tone of voice, frequency, priority channels. Always aligned with the overall PR and corporate communications strategy — never as a standalone activity.

SOCIAL MEDIA MANAGEMENT

We manage clients' social channels with operational continuity: editorial planning, content production, community management, monthly reporting. We follow trends but don't chase every viral moment — reputational consistency takes priority over short-term reach.

CREATOR AND INFLUENCER

We select and evaluate creators and influencers based on qualitative and quantitative criteria: value alignment, genuine audience, content track record. We manage the full operational chain from contract to publication and reporting.

SOCIAL LISTENING & ONLINE REPUTATION

We continuously monitor online conversations about our clients' brands: sentiment, mentions, emerging trends, early signals of potential crisis. A data-driven approach that enables proactive intervention — not reactive damage control.

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digital marketing

DIGITAL MARKETING & DIGITAL SOLUTIONS

Digital marketing for companies in complex sectors cannot be purely creative — it must be measurable, compliant and integrated with the overall communications strategy. MiRò designs and implements digital solutions for companies that need concrete results.

WHAT WE OFFER

ANALYSIS & DIGITAL STRATEGY

Before any activity, we analyse the client's digital landscape: SEO positioning, media presence, competitive behaviour, market opportunities. We use advanced analytical tools — including AI-powered platforms — to identify actionable insights, not just data.

DIGITAL MARKETING & LEAD GENERATION

We plan and manage digital marketing campaigns with a results focus: qualified leads, not just traffic. From digital media planning to search and display campaigns through to automation: every activity is measured and optimised in real time.

SEO & CONTENT STRATEGY

We develop SEO and content strategies optimised for both traditional search engines and generative AI models (GEO/AEO): not just Google rankings, but visibility in responses from ChatGPT, Perplexity and Google AI Overview. For regulated industries, content quality and authority are the primary ranking factors.

WEB DEVELOPMENT & DIGITAL DESIGN

We design and develop websites and digital applications with an in-house team: art directors, developers, strategists. Our client retention rate in digital services exceeds 90% — because we build solutions that work over time, not disposable projects.

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