About Us
A PR agency that works where communication is a serious matter.
Challenge us!
Our services
INTEGRATED PUBLIC RELATIONS
Modern public relations seamlessly integrate traditional and digital media into omnichannel communication strategies. Our agency develops interconnected projects that optimize media relations with journalists and publications, manage internal and external stakeholders through strategic PR, and amplify online visibility via digital PR and social media management. We also execute complex public affairs projects for institutional communication, ensuring customized approaches for every client and market sector.
SOCIAL MEDIA MANAGEMENT AND INFLUENCER MARKETING
Social media complements public relations strategies, maximizing brand awareness and target audience engagement. Our expertise in audience analysis and multichannel strategy development positions us as the ideal partner for managing content creators and influencer marketing.
From creative content production to selecting the best-performing social channels and devising innovative campaigns, we optimize brands' digital presence to generate measurable impact on target audiences.
DIGITAL SOLUTION AND INTEGRATED MARKETING
In today's complex digital ecosystem, effective communication requires advanced technological solutions and data-driven strategies. Our agency combines creative and technical expertise to develop tailored digital projects including digital marketing, lead generation, programmatic advertising, and web development.
We leverage integrated platforms and marketing automation tools to create engaging digital experiences, measure real-time performance, and continuously optimize results for our clients.
Why choose us
Customized solutions
We tailor our strategies to each client's specific needs.
A verifiable track record
EMEA launch with 70 journalists for Ineos Automotive. Nearly 600 media placements per year for 2RideGroup. Crisis management for Nomad Foods Group. 5+ years of EMEA management for Cambium Networks. Our clients' results are specific — not generic.
Ethics
A proactive, concrete approach with emotional intelligence.
An operational international network
Through More Agencies, ICCO and UNA, we work with qualified partners across Europe, Asia and the Americas. A real structure, not a positioning claim.
Testimonials
Let's talk about MiRò
Integrated communication and multidisciplinary expertise
Over 15 years of communications work, international clients, global projects, and collaboration with a network spanning Europe to Asia to the Americas have given us deep insights into the dynamics of public relations across multiple markets.
Rossella Rosciano, co-founder
Mirò Comunicazione is led by founders Michele Losito and Rossella Rosciano, who have built a team of 15 specialized professionals.
Our organizational structure is divided into two strategic areas: PR Content (press office, social media management, and talent management) and Digital Solutions (technology development and digital strategies).
This multidisciplinary configuration allows us to offer integrated communication services to international clients, combining creativity, technical expertise, and global strategic vision.
The agency operates within a structured international network: a member of More Agencies, ICCO PR (International Communications Consultancy Organisation) and UNA — Companies of Communication United. Rossella Rosciano is among the founders and board members of GWPR Italy (Global Women in Public Relations). We actively collaborate with scientific research institutes and Italian universities.
We actively collaborate with scientific institutes and universities, combining academic research and professional expertise to offer integrated communication services to international clients with a multidisciplinary approach and global strategic vision.
Certifications and Corporate Policies.
Our priorities
We believe in a transparent, ethical and results-oriented way of working.
With our code of ethics, quality certifications and internal training projects, you can count on a reliable partner to protect your reputation and interests.
Why to choose us?
By combining our passion for communication with your vision, we will achieve great results together.
Sustainability
Mirò Communication integrates environmental and social sustainability into every communication project. We promote eco-friendly practices in our daily business and support clients in developing responsible communication strategies. Our sustainable approach translates into digital communication, waste reduction, and partnerships with environmentally conscious suppliers.
UNI/PdR 125:2022 — Gender Equality Certification
MiRò Comunicazione holds the UNI/PdR 125:2022 certification, Italy's reference standard for corporate gender equality. Pay equity, work-life balance, professional growth without discrimination: operating principles, not statements of intent.
Code of Ethics and Internal Policies
We operate under certified procedures: code of ethics, corporate policy, whistleblowing protocol. Concrete governance tools, available for review. For clients in regulated industries, the ethical soundness of their communications partner is not optional.
Whisthelblowing
We provide a secure and confidential system for reporting wrongdoing or behavior that does not meet corporate ethical standards. Our whistleblowing protocol ensures anonymity and protection for those who report problematic situations in good faith, helping to maintain high standards of professional integrity.
Training
We constantly invest in training our team through professional development programs, specialized courses in digital communication and PR, and workshops on new technologies and industry trends. Ongoing education ensures up-to-date skills and excellent services for our clients.
Code of Ethics
MiRò Comunicazione adopts a strict ethics policy that defines our core values: transparency, honesty and social responsibility. Our code of ethics guides all communication and public relations activities, ensuring integrated professional practices, respect for stakeholders, and compliance with industry ethics regulations. We promote truthful and ethical communication in every project.
