Nutrivel

BRAND

Launched by Giuliani Pharma, Nutrivel is the first personalized supplement program combining probiotics and natural actives, developed based on each person’s habits and microbiota.

WHAT WE HAVE DONE

• studied strategy and positioning
• handled press relations and PR activities
• designed a corporate event for the product launch
• a press event engaging employees, journalists and influencers in unique experiences

RESULTS

• 150 articles published in 6 months
• + 45% in sell-in (pharmacies)
• 2 radio interviews
• 1 TV presence