Lookiero

THE PROJECT

Lookiero is Europe’s first online personal shopping service, founded in Spain in 2016 and launched in Italy in 2019. They were looking for a PR agency to increase brand awareness, establish contacts with the Italian media, and find opportunities to link the brand to special projects and events in line with its values of female empowerment and body positivity.

ACTIVITIES

We supported Lookiero in all its activities in Italy, in particular:

• Press office and events
• Media and public relations
• Box seeding to journalists
• Paid media management
• Scouting for unconventional collaborations and partnerships
• Consultancy on communication strategy

RESULTS

• Over 300 articles in just 8 months
• 200M UVM
• +15% brand awareness
• +22% sales compared to 2021
• +30% unique visitors to the website