press office, events, influencer marketing

Ineos Grenadier at Scarpa Ice Days '26

BRAND

SCARPA is an Italian company that produces mountain, high-altitude, and hiking boots, telemark and ski mountaineering boots, and climbing shoes.

ACTIVITIES

We curated the exclusive partnership of INEOS Grenadier as the official Mobility Partner of SCARPA Ice Days 2026, an event dedicated to mountain sports held in the Dolomites from January 30th to February 1st between Selva di Cadore, Santa Fosca and Val Fiorentina (BL).

During the three days , we developed an integrated presence strategy:

management of press office activities
coordination of presence at the Village with daily vehicle test drives
selection and involvement of 2 content creators for the production of on-site content
logistical support for the driving of INEOS vehicles available during the entire duration of the event
strategic positioning of Grenadier as a natural companion for access to extreme mountain terrain

RESULTS