Ducati

BRAND

Ducati is a global icon in the motorcycle world, synonymous with innovation, style and performance. A brand with millions of fans also for great performance in MOTO GP.

ACTIVITIES

The Agency’s work with Ducati is unique in the industry. We focused only on the spare parts and apparel and lifestyle aspects of the brand. The work was tailored through a one-to-one approach, involving a targeted selection of journalists.

RESULTS

High-quality work built on customized relationships that reinforced the brand’s lifestyle positioning and enhanced its apparel collection.

• media relations
• realization of product and apparel releases
• collaboration for WDW 2024
• engagement of journalists for product testing