Giacomel

THE BRAND

Fratelli Giacomel S.p.A. is a historic dealership of Volkswagen Group Italia, founded in 1968 and rooted in Milan. Its vision aims at future mobility with an “Urban Mobility Hub” approach: a sustainable and accessible experience for everyone (values «Urban, Connected, Shared, Human-Centered, Sustainable»).

ACTIVITIES

We managed communication activities (pre, during and post) for the opening of Fratelli Giacomel’s new dealership, exclusively for the Audi brand, which took place with the inauguration event on October 16, 2025 in Milan.

• Press office: sending Save the Date, personalized follow-up calls, coordination of the institutional roundtable organization, sending press release, follow-up with journalists to stimulate coverage
• Social: involvement of talents, influencers, brand journalists and various media to give prominence and visibility to the event on social platforms
• Advocacy: meetings with two councillors of the Municipality of Milan to define the roundtable and to introduce Giacomel in an institutional context. This led to two important initiatives linked to the territory on social and training topics

RESULTS

• +50 journalists involved
• OTS – €1.1 Million
• +45 publications
• +20 talents & influencers present with 150K estimated social coverage and +250K estimated social impressions.