press office, events, influencer marketing

INEOS Automotive

BRAND

INEOS Automotive is the British automaker founded by Sir Jim Ratcliffe, patron of the multinational company INEOS CHEMICAL.

INEOS produces two premium performance “hardcore” off-road models, the Grenadier and the Quartermaster.

ACTIVITIES

We supported INEOS Automotive and the entire corporate team for the product launch and presence in Italy.

  • participation in global meetings
  • collaboration with other country teams
  • communication strategy in Italy
  • public relations and press office
  • press park management
  • national press event
  • study of projects to increase brand awareness with a focus also for lifestyle and business media.

RESULTS

within a year we have:

  • involved over 100 journalists
  • organized a 15-day pan-European event with 70 journalists and 10 rotations
  • 2 local events
  • 400 articles
  • 4 TV reports
  • 4 interviews with top managers