Eroxon

BRAND

Cooper Consumer Health asked us to study an integrated communication plan for the launch of EROXON on the Italian market: a topical gel for the treatment of erectile dysfunction. It is a non-invasive solution approved as a medical device, available without a prescription in pharmacies.

ACTIVITIES

To support the launch of Eroxon, we developed a year-long communication strategy aimed at promoting knowledge and insight into the issues of masculinity and erectile dysfunction.

Together with the client we have:

• Studied the communication strategy for Italy
• Activated synergies with the University of Pavia and SIAMS
• Created the Observatory on Male Sexual Health
• Press office activities
• Two press events
• Prepared an editorial plan