Istituto Ronzoni

BRAND

Istituto di Ricerche G. Ronzoni is a centre of Italian excellence devoted to pure and applied research in chemistry and biochemistry, driven by a mission that puts public benefit before market considerations. Its scientific heritage is of the highest standing and widely recognised within the academic and research community.

MiRò Comunicazione works alongside Istituto Ronzoni to make this research more accessible, building a bridge between scientific rigour and the languages of contemporary communication — without simplifying or distorting the content.

ACTIVITIES

Our work covers the Institute’s entire communication ecosystem:

• Project Management: strategic coordination of communication activities, in constant dialogue with the Institute’s scientific team.
• Media Relations: building relationships with journalists and publications specialising in science, health and research, bringing the Institute’s work to the attention of both trade and mainstream media.
• Social Media Management: managing the Institute’s social channels with the aim of translating scientific research into content that is clear, rigorous and capable of engaging non-specialist audiences.
• Event Management: conceiving and running public moments of outreach and debate, designed to bring institutions, media and citizens closer to the Institute’s work.

RESULTS

In the first month of collaboration, media relations and communication activity generated:

• 60 press placements in one month
• 17.9 million total reach
• 5 interviews secured in one month
• 12% average engagement rate across 8 published posts
• 122 new followers in two months
• 21,565 total organic impressions in two months

These results confirm that rigorous scientific communication, when well constructed, can reach wide audiences without losing credibility: a model MiRò continues to develop in order to position Istituto Ronzoni as a point of reference in Italy’s public debate on science and research.