EnergieKer

THE BRAND

Energieker is an Italian company specialized in the production of innovative ceramic surfaces, where design, technology and sustainability meet. Thanks to constant investment in research and development, it offers solutions of high aesthetic and functional value for architecture and interior design, an expression of made in Italy manufacturing excellence.

ACTIVITIES

Energieker had never worked with the Italian press. To build the brand’s brand awareness in the national market, we developed an integrated media relations strategy, in partnership with Exprimo within the More Agencies international network, structured in three key moments:

• Press Breakfast in Milan – First dedicated press event to present the brand, values and collections to design and architecture sector journalists
• Showroom launch during Milan Design Week – PR management for the presentation of the new exhibition space with site-specific installation by architect Ido Corradini
• Media presence at Cersaie – Pre-fair press office activities, communication coordination at the stand and post-event follow-up with press kit and collection visuals distribution

Together with the client and partner Exprimo, we built media relations from scratch, positioning EnergieKer in the landscape of Italian ceramic excellence.