BRAND

Allycore Hair is a 100% Italian haircare brand founded in 2024 by Alessia Rossini, a digital entrepreneur with over 800,000 followers on Instagram and 2.7 million on TikTok.

What sets Allycore Hair apart is not only its products, but also the process behind their creation: every launch is the result of active listening, with the community involved from the earliest development stages. This paradigm shift transforms the relationship between brand and consumer into a true partnership.

Its distribution model is equally distinctive: no mass retail, no intermediaries. Products are sold exclusively through e-commerce and TikTok Shop, where discovery, storytelling, and purchase happen seamlessly in the same environment.

ACTIVITIES

Since February 2026, MiRò Comunicazione has been supporting Allycore Hair through press office and media relations activities, with the goal of bringing this story beyond social media and into the most relevant editorial outlets.

Our work includes:

• Press Office & Media Relations: Drafting and distributing press releases, as well as managing relationships with journalists and media outlets specializing in beauty, lifestyle, and digital entrepreneurship.
• Narrative Development: Translating the brand’s authentic dialogue with its community into newsworthy content capable of conveying values such as innovation, transparency, and authenticity.
• Interview Management: Organizing and coordinating interviews with newspapers, online media, and podcasts, while positioning founder Alessia Rossini as an authoritative voice within the Italian beauty and digital entrepreneurship landscape.
• Media Monitoring & Press Review: Ongoing monitoring of media coverage to assess the impact of communication activities and inform strategic decision-making.

Editorial Storytelling: Developing compelling story angles, interviews, and feature opportunities designed to build a distinctive reputation for the brand, both from a consumer and corporate perspective.

RESULTS

In the first months of collaboration, Allycore Hair secured seven interviews across print and digital media, including two placements in high-profile publications, and launched collaborations with leading podcasts in the beauty and entrepreneurship sectors.

The partnership is ongoing, with a clear objective: to support the brand’s growth not only on the consumer side, but also from a corporate perspective, strengthening Alessia Rossini’s reputation as an entrepreneur and establishing Allycore Hair as a noteworthy case study within the Italian market.