PMI Open Together

THE BRAND

Philip Morris Italia is the Italian subsidiary of Philip Morris International, one of the world’s leading tobacco companies. Operating nationwide through a well-established commercial network and with a strong commitment to industry transformation, PMI works within a highly regulated environment where communication requires rigor, consistency, and specific expertise.

ACTIVITIES

Since 2022, we have been fully managing the production of OPEN Magazine, Philip Morris Italia’s house organ distributed to the trade network (tobacconists and affiliated retailers) as well as internally within the company. The project combines internal corporate communication and trade communication at the point of sale, with a strong focus on edutainment, reaching more than 50,000 distributed copies.

Our scope covers the entire production process:

• Editorial development: magazine concept creation, editorial direction, and thematic planning for each issue
• Visual identity and layout: development of the graphic template, creative direction, layout design, and art direction
• Content production: collection of contributions from PMI internal stakeholders, creation of original content, copywriting, editing, and proofreading
• Editorial compliance: supervision of all content in accordance with the legal and regulatory guidelines of the tobacco industry, with every text reviewed prior to printing
• Product catalogue: writing and layout of the catalogue attached to each issue
• Advertising management: collection of advertising materials from sponsors and creation of custom advertising pages
• Project management: coordination of the entire production workflow, from briefing to final delivery of print-ready files, including management of relationships with internal stakeholders and third-party suppliers

We support PMI in developing a communication tool capable of balancing the complexity of a highly regulated company with the need to engage its commercial network in a direct and effective way.

RESULTS

Since 2022, we have managed the entire editorial supply chain — from content creation and compliance to graphic design and print delivery — within one of the most highly regulated corporate environments in the Italian market.

The continuity of the partnership is the clearest measure of the trust built over the years. Internal company distribution and circulation across more than 25,000 tobacconists nationwide.