Design Summit

THE PROJECT

To launch a new commercial format linked to design, it was necessary to create a high-level event that would involve professionals and companies in the sector.

The idea: to launch the first edition of the Design Summit. An event held in the newly opened mall and aimed at interior designers and corporate marketers.

L’idea: to bring to life the first edition of the Design Summit. An event held inside the newly opened mall and aimed at interior designers and corporate marketers.

Theme: the role of the interior design consultant and design products in a world now monopolized by one-stop-shop megastores.

ACTIVITIES

Together with the team, we:

• Organized the event, involving journalists, consumers, and professionals
• Managed the press office
• Managed partnerships with IED Turin, Triennale Milano, and companies (Serralunga, etc.)

RESULTS

• 300 architects and designers involved in Piedmont and Lombardy
• Attendance by Philippe Daverio, Davide Rampello, Marco Serralunga, Giuliano Molineri…