AS98

THE PROJECT

A public relations agency also follows all communication-related activities, supporting in strategy and supplier relations. For AS98’s global SS campaign, we worked with the creative director directly, the creative agency VanGogh, and Andrea “Zak” Zaccone as fashion photographer.

ACTIVITIES

We worked as a team to get to produce

• Photo and video campaign management
• Model choice and selection
• Campaign moodboard
• Vendor management
• Web video/spot realization