News
Agentic marketing: the AI that doesn’t wait for instructions
Agentic marketing is an operational model in which autonomous AI agents plan, execute and optimise marketing activities without the need for continuous instruction from a human being.
Instants: Instagram doubles down on the closed ecosystem
IG Instants fits into the logic of ephemeral, conversational content: images or videos captured in the moment and quickly shared in DMs, with an experience that prioritizes speed over the formal polish of a regular post.
Measuring PR is an act of courage
On April 16th, at the Ara Pacis in Rome, as part of the fifth edition of The PRize, our CEO Rossella Rosciano participated in a roundtable focused on measurement as its central theme, tackling one of the profession's most uncomfortable conversations: how do you demonstrate the value of PR?
When a brand doesn’t need to introduce itself
McDonald's and Heinz illustrate two different ways of reaching the same destination: existing in people's minds without having to ask for it.
Allycore Hair: when community becomes a brand
From February 2026, MiRò Comunicazione supports Allycore Hair in press office and media relations activities. A collaboration that enhances a new entrepreneurial project, born in the digital space but with a concrete story to tell the press.
Fake News and Reputation: disinformation is not a technical problem
In a saturated and increasingly automated information ecosystem, distinguishing the true from the merely plausible has become the central challenge of contemporary communication.
Father’s Day Goes Off-Road with INEOS Grenadier
A group of journalists got behind the wheel of the INEOS Grenadier for a day of off-road driving alongside their children or their fathers
Fifteen Years of MiRò: What We Learn Together
There's a phone call, which arrived on an ordinary day, in which I told Michele Losito that we had an agency. He, with the patience that defines him, said yes. Fifteen years later, MiRò Comunicazione still exists.
MORE Excellence World Conference 2026: Italy at the Heart of International PR
Modena and Sassuolo, 12–14 March 2026. For the first time in Italy, the global conference of the MORE Agencies network.
People, Work and Alchemy. An Evening You Don’t Forget
Horton International Italy welcomed a group of CHROs and HR Managers to Ristorante Olmo, gathered around a table - and an idea. Piero Silvaggio, President and Managing Partner of Horton International Italy, wanted Davide Oldani by his side.
