What happens when you bring the theory of bias into an agency, with real people, gathered around a table?

March 6 marks the Day of Unplugging, an invitation to disconnect from all digital devices for 24 hours. A utopia for those working in digital communications.

GEO is the set of practices that optimize content not for ranking in traditional search engines, but to be cited, extracted, and returned by generative AI models — ChatGPT, Perplexity, Google AI Overviews, Gemini. In simple terms: it’s no longer enough to appear on the first page of Google. You need to be the source that the AI chooses to cite when a user asks a question.

Spotify is no longer just a music streaming platform. The evolution of recent years has transformed the service into a true audio-centric social network, where music becomes a shared language, a pretext for relationships and a tool of digital identity.

From January 2026, MiRò Comunicazione supports the Institute of Chemical and Biochemical Research "G. Ronzoni" in press office activities, digital communication and in the organization of the celebrations for the Institute's centenary, planned for 2027.

Instagram in recent years has extended Partnership Ads to Stories as well, opening new possibilities for brands and creators.

In 2026, generative artificial intelligence is no longer a novelty to talk about, but a strategic lever to govern.

The new TikTok report outlines 2026 trends with a clear message: the fantasy is fading, it's time for authenticity. Three signals that change the rules for brands and creators.

Since January 1, 2026, Paola Nannelli is Global CEO of Pulse Advertising, an international network with over 125 professionals distributed across 11 countries.

GWPR Rising Stars Award was born precisely to transform a thesis into a concrete professional starting point. Not a symbolic prize, but a real pathway into the public relations profession.