Allycore Hair: when community becomes a brand

From February 2026, MiRò Comunicazione supports Allycore Hair in press office and media relations activities. A collaboration that enhances a new entrepreneurial project, born in the digital space but with a concrete story to tell the press.

Who is Allycore Hair

Allycore Hair is a 100% Italian haircare brand founded in 2024 by Alessia Rossini, a digital entrepreneur with over 800,000 followers on Instagram and 2.7 million on TikTok. The brand was born from a real need. The first product, a hair deodorant, came from a personal experience of the founder herself. The brand continues to grow through ongoing dialogue with its community, turning it into a genuine creative partner.

A community made of prosumers

What truly sets Allycore Hair apart is not just the product, but the process behind it. Every launch is the result of active listening: the community is involved from the earliest stages, from choosing the name to the fragrance, from format to packaging. This is a paradigm shift that transforms the brand-consumer relationship into something closer to a partnership, generating a sense of belonging that is difficult to replicate with traditional marketing tools. As founder Alessia Rossini explains: “Gen Z is not just looking for a product, they want transparency and someone they can identify with. And they are willing to reward those who respect them with repeat purchases and organic word of mouth.”

TikTok Shop as the primary sales channel

The distribution model is equally distinctive: no mass retail, no intermediaries. E-commerce and TikTok Shop only, with a direct and measurable relationship between brand and buyer. TikTok Shop is not simply an additional channel: it is the place where the product is discovered, presented, and purchased all at once. The numbers confirm the strength of the model: over 22,000 orders in the first eight months, revenue tripled in 2025, 6,000 units sold in a single two-hour live stream.

What MiRò does in practice

The work of MiRò is to take this story beyond social media and bring it to the right editorial desks, translating the direct and authentic dialogue with the community into relevant content for press and media.

We handle the drafting and distribution of press releases, manage relationships with journalists and media specialising in beauty, lifestyle, and digital entrepreneurship, and continuously monitor press coverage to measure the impact of our activities.

Our goal is to build a consistent and recognisable narrative for the brand, one capable of conveying values such as innovation, transparency, and authenticity.

Every story, every interview, every piece of content we put forward is designed to help the public and media understand how Allycore Hair is redefining the rules of Italian beauty, turning community into a true creative engine.