Brain Rot, the word of the year: what does it tell us about our relationship with social media?

According to Oxford University Press, the word of the year is Brain Rot.

It refers to the intellectual deterioration caused by the abuse of trivial content, especially online. Compulsive scrolling and short content reduce attention and concentration.

For many, reading a book or watching a film without interruption is now impossible. The phenomenon raises urgent questions about our relationship with digital platforms.

Brain Rot is not a condemnation, but a warning sign.

We need to be more aware of the digital information we consume every day. Technology is not the enemy: it is how we use it. Moderation and quality can make all the difference. Let’s re-educate ourselves about our time online before it’s too late!