News
Instants: Instagram doubles down on the closed ecosystem
IG Instants fits into the logic of ephemeral, conversational content: images or videos captured in the moment and quickly shared in DMs, with an experience that prioritizes speed over the formal polish of a regular post.
When a brand doesn’t need to introduce itself
McDonald's and Heinz illustrate two different ways of reaching the same destination: existing in people's minds without having to ask for it.
Allycore Hair: when community becomes a brand
From February 2026, MiRò Comunicazione supports Allycore Hair in press office and media relations activities. A collaboration that enhances a new entrepreneurial project, born in the digital space but with a concrete story to tell the press.
Fake News and Reputation: disinformation is not a technical problem
In a saturated and increasingly automated information ecosystem, distinguishing the true from the merely plausible has become the central challenge of contemporary communication.
Real partnerships are built on people
Not all partnerships are equal. MiRò Comunicazione and AWA: a collaboration built on trust, not boardroom strategy.
Describe a surgeon. Let’s learn what is an anchoring bias
What happens when you bring the theory of bias into an agency, with real people, gathered around a table?
Day of Unplugging: the digital communicator’s paradox
March 6 marks the Day of Unplugging, an invitation to disconnect from all digital devices for 24 hours. A utopia for those working in digital communications.
GEO: we’ve been doing it for years. We just didn’t call it that.
GEO is the set of practices that optimize content not for ranking in traditional search engines, but to be cited, extracted, and returned by generative AI models — ChatGPT, Perplexity, Google AI Overviews, Gemini.
In simple terms: it’s no longer enough to appear on the first page of Google. You need to be the source that the AI chooses to cite when a user asks a question.
Spotify as a social network: from individual listening to audio community
Spotify is no longer just a music streaming platform. The evolution of recent years has transformed the service into a true audio-centric social network, where music becomes a shared language, a pretext for relationships and a tool of digital identity.
MiRò supports Istituto G. Ronzoni
From January 2026, MiRò Comunicazione supports the Institute of Chemical and Biochemical Research "G. Ronzoni" in press office activities, digital communication and in the organization of the celebrations for the Institute's centenary, planned for 2027.
