The Christmas ads that struck us the most

As every year, the Christmas period brings with it a shower of exciting, surprising and highly creative campaigns. From big tech brands to luxury giants, through entertainment and beauty protagonists, Christmas ads have placed deep themes at the center such as friendship, magic, memories and family bonds.

Here are the ones that struck us the most, for ideas, storytelling and ability to leave a mark.

Apple: a Christmas dedicated to friendship

Apple chooses to tell the value of relationships with “A Critter Carol,” a short film set in a snowy forest that recalls Dickens’ classic. A man loses his iPhone, which is found by a group of funny stuffed animals, capable of filming themselves while singing an anthem to friendship. Shot entirely with iPhone 17 Pro, the ad focuses on tenderness and artisanal creativity, a hallmark of Apple productions.

Uber: the first Christmas ad speaks of reunions

For the first time Uber launches a Christmas-dedicated ad, “Close”: an intense story that centers on reconciliation between a girl and her father. The ad alternates introspection and hope, emphasizing how mobility services can play a precious role in reuniting families. The soundtrack is very effective and amplifies emotions in every scene.

Cartier: between panther cubs and pure magic

“A Magical Night in 13 Paix” is Cartier’s film that transports viewers inside the brand’s historic Parisian boutique. The protagonists are panther cubs, the brand’s iconic symbol, engaged in creating a special Christmas tree, among sparkling decorations and jewelry. An elegant, magical tale perfectly in line with the maison’s imagery.

Sephora: Christmas is “It’s time!” with Mariah Carey

For Christmas 2025 Sephora enlists the undisputed queen of the holidays: Mariah Carey. In a dynamic and ironic ad, the singer confronts an elf trying to steal her favorite beauty products. It all starts from the cult phrase “It’s time!”, transforming the video into a concentration of glamour, color and fun.

Disney: a short film full of emotion

Disney returns to move us with “The Best Christmas Ever,” the new short. Starring a little girl and her drawing, which magically comes to life on Christmas day, offering a delicate tale about the power of imagination and the ability of stories to unite.

Coca-Cola: artificial intelligence as new creativity

Coca-Cola continues its exploration in the world of AI and for the Christmas campaign once again relies on artificial intelligence to bring surprising images and scenarios to life. A choice that confirms the brand’s willingness to experiment with innovative visual languages even in Christmas ads.

LEGO: an invitation to play together again

The LEGO Group’s new global campaign renews a simple and powerful message: rediscover shared play. After the collaboration with Tom Holland, the brand returns with a film that encourages young and old to find “the play that’s right for you,” bringing creativity back to the center of time spent with family.

Between emotion, nostalgia, magic and innovation, this year’s Christmas ads once again demonstrate that creativity can unite different generations and cultures. From intimate stories to spectacular productions, each brand has found a unique way to interpret the spirit of the holidays and to make us experience, for a few minutes, a small moment of wonder.