INEOS GRENADIER at the Ice Days: exclusive partnership for the SCARPA event in the Dolomites

When organizing an event with over 60 international athletes, more than 40 certified alpine guides, and over 200 participants spread across technical workshops and ice and snow outings, logistics become crucial. The SCARPA Ice Days 2026, held from January 30 to February 1 between Selva di Cadore, Santa Fosca and Val Fiorentina (Belluno), saw INEOS Grenadier as the exclusive mobility partner.

INEOS Automotive, distributed exclusively in Italy by ATFLOW (Autotorino Group), provided a fleet of vehicles to support logistics for SCARPA VIPs and staff, including exclusive access to the Serrai di Sottoguda, the natural canyon reopened solely for the occasion.

A non-competitive event dedicated to alpine sports

The SCARPA Ice Days are the most important non-competitive event dedicated to alpine sports of the winter 2026 season. Three days of ice climbing, ski mountaineering, freeride and telemark, featuring technical workshops organized in small groups of 2 to 10 participants, divided by level of experience.

Among the SCARPA team athletes in attendance: Hervé Barmasse, Dani Arnold, Matteo Della Bordella, Silvia Moser and Nikolai Schirmer.

The INEOS Grenadier vehicles were displayed at the SCARPA Village, located at the Fertazza ski lifts (Via Pescul 124, Selva di Cadore), the meeting point and registration area for participants.

Why this partnership

“We share with the SCARPA brand a pursuit of excellence and specialization in the most demanding activities. The Grenadier was designed for those who experience the mountains up close—such as winter sports enthusiasts and athletes of all levels—as well as for those whose professional activity takes place among peaks and snow”, says Mattia Vanini, President of ATFLOW. “The SCARPA Ice Days and the Val Fiorentina area (Ski Area Civetta) represent an ideal environment to demonstrate how the Grenadier is the most suitable vehicle for alpine nature enthusiasts and for those who live the mountains professionally”.

The partnership fits into a context where mobility and accessibility make the difference: reaching remote locations, transporting equipment, and ensuring safe travel in winter conditions.

MiRò supporting the project

Events like the SCARPA Ice Days require not only organizational excellence, but also the ability to build partnerships that are coherent with the identity of the project and the territory.

At MiRò, we work every day with companies and brands to manage media relationships, PR activities, and press offices that enhance authentic projects and generate value for the communities involved.